IFF · Round 2 debrief
IFF · Round 2 debrief
A new debrief, separate from Round 1. This document registers a fresh set of additional interpretation samples we are asking IFF to run — READ (Oba), POUR (Karagueuzoglou), and DIM (Lebeau) — in parallel with the Round 1 detailed feedback that will follow after our United Arrows meeting on 23 July.
We received the second-round samples based on the previous debrief. Thank you.
The purpose of this document is not to re-open the Round 1 debrief on the current samples in hand. Detailed feedback on those samples will follow after our United Arrows meeting on 23 July.
The purpose of this document is to register a fresh set of additional interpretation samples. On the first round these additional interpretation asks did not register clearly on the IFF side, so we are re-issuing them here as a standalone Round 2 debrief with the original scent briefs attached.
We are running out of time. To keep the launch order on track we need to place the first launch order by the end of July, which means the new interpretation samples need to be in motion in parallel with the Round 1 detailed feedback rather than after it.
At-a-glance view of what is locked, what is on hold pending detailed feedback, and where the new interpretation requests sit.
| Perfumer | Scent | Round 1 status | New request in this debrief |
|---|---|---|---|
| Shinichiro Oba | AIR | Locked · good to go AIR formulation approved, no further reformulation required. |
New interpretation READ — first interpretation + samples. |
| Miroslav Petkov | DIM | Post-UA feedback Detailed debrief to follow after UA meeting on 23 July. |
No new interpretation ask in this round. |
| Juliette Karagueuzoglou | FOLD 1 | Post-UA feedback Detailed debrief on FOLD 1 to follow after UA meeting on 23 July. |
New interpretation POUR — first interpretation + samples. |
| Delphine Lebeau | FOLD 2 | Post-UA feedback Detailed debrief on FOLD 2 to follow after UA meeting on 23 July. |
New interpretation DIM — first interpretation + samples. |
Each card below shows the Round 1 status, the Round 2 new interpretation ask (where applicable), and the original scent brief attached for reference. Each perfumer also has a standalone share page linked from the top of their card, printable and shareable one-to-one.
Please carry the current AIR formulation into the launch build as-is. We will confirm ordering quantities in the week following the United Arrows meeting on 23 July.
Given AIR is locked, we would like to bring Shinichiro-san onto READ for a first interpretation and sample round. READ is the most structural scent in the line; having a first take from Shinichiro-san before the 23rd will help us close on direction quickly.
Full creative freedom on execution; the original brief below is the reference we shared at the very start of the project.
A quiet, focused space — wood, paper, and air. Not naturalistic, not aromatic, but structured and intentional. Something you can follow with the eye — a line, a surface, a clearly defined form. This is the most legible scent in the line.
A single line of kuromoji ink on cedar paper.
The smell of a small wooden architect's office in the early morning — paper, fresh-cut cedar, a clean desk.
Temperature cool–dry · Pitch mid, very stable · Color cedar-brown, ink-black · Texture smooth-dry paper, no fuzz · Weight medium, grounded · Shape a vertical line — readable, no diffuse edges
Spray → controlled pepper-green → defined woody line → paper / ink → dry air
The detailed debrief on the current DIM sample will follow after our United Arrows meeting on 23 July, together with the reformulation direction.
No new interpretation ask for Miroslav in this Round 2 debrief.
The detailed debrief on the current FOLD 1 sample will follow after our United Arrows meeting on 23 July, together with the reformulation direction.
We would like to bring Juliette onto POUR in parallel with the FOLD 1 feedback loop. A first interpretation and sample round on POUR before the end of July will let us close on direction cleanly.
Full creative freedom on execution; the original brief below is the reference we shared at the very start of the project.
Transparent liquid being poured slowly into a glass in still morning air. Soft grain — like the warmth of breath on a piece of linen. The scent should not feel segmented; it should feel like one continuous surface that naturally settles onto the skin.
A bowl of warm rice water; the moment before the surface breaks.
The quiet domestic moment of pouring — a parent setting down a glass, a kettle being lifted off the stove. Specific, but universally familiar.
Temperature skin-warm, not cool · Pitch mid–low, no sharp highs · Color pale ivory, milk-white · Texture fluid, slightly oily, never sticky · Weight light–medium, diffused · Shape a continuous surface, not segmented stages
Spray → soft green + pear → watery transition → grain + milk → skin diffusion
The detailed debrief on the current FOLD 2 sample will follow after our United Arrows meeting on 23 July, together with the reformulation direction.
We would like to bring Delphine onto DIM for a first interpretation and sample round, in parallel with the FOLD 2 feedback loop. A first interpretation on DIM before the end of July will let us close on direction cleanly.
Full creative freedom on execution; the original brief below is the reference we shared at the very start of the project.
A warm, dimly lit fabric space — skin, linen, and a soft floral presence resting in still air. The floral feels closer to skin than to bloom: it is not the smell of a flower, it is the smell of the air around a flower that has been on the body for hours.
A linen sheet that has touched skin for hours; a single gardenia petal pressed inside a book.
The smell of one's own pillow after waking — warm cloth, faint skin, a barely-there floral that you only notice when you press your face into it.
Temperature body-warm (dim, indoor) · Pitch low, no highs · Color honey-warm white, ivory · Texture petal · linen · warm skin · Weight medium, close to body · Shape a wrapping curve, not a bloom
Spray → green floral air → water drop → gardenia → skin leather → quiet depth → warm linen
Thank you for the second round. AIR is ready to go, and the additional interpretation samples on READ, POUR, and DIM will let us keep the end-of-July order on track. Detailed feedback for FOLD 1, FOLD 2, and DIM will follow after our United Arrows meeting on 23 July.
Best,
Kelvin