IFF · Round 2 · Miroslav Petkov
VENUMENT × IFF · New debrief · July 2026

Round 2 Debrief
Miroslav Petkov

A new debrief, separate from Round 1. Detailed DIM feedback will follow after our United Arrows meeting on 23 July. No new interpretation ask in this round.

Packaging · rd02 · Simulation
Packaging simulation — bottle and outer sleeve
Packaging simulation — bottle, outer box with copy, and back card
Packaging simulation — bottle, cutout window box, and inner insert
Venument Cosmetics 2026 · Brand Plan · Packaging · Perfume 50ml Design Simulation · rd02
Round
Round 2 — additional interpretations
From
VENUMENT / Kelvin
To
Mathieu Vannier · IFF
Date
July 2026
New debrief · Round 2

This is a new debrief, separate from Round 1.

We received the second-round DIM sample based on the previous debrief. Thank you.

The purpose of this document is not to re-open the Round 1 debrief on the current DIM sample. Detailed DIM feedback will follow after our United Arrows meeting on 23 July, together with the reformulation direction.

No new interpretation ask in this round.

Why we are asking for new samples before the 23rd

We are running out of time. To keep the launch order on track we need to place the first launch order by the end of July, which means the new interpretation samples need to be in motion in parallel with the Round 1 detailed feedback rather than after it.

United Arrows meeting23 July 2026
First launch orderEnd of July 2026
Launch day30 September 2026 (JST)
Miroslav Petkov
Round 1: DIM  ·  Round 2: feedback targeted post-UA
DIM (feedback pending)
Round 1 · DIM — detailed feedback targeted for post-UA meeting
Detailed feedback on the DIM sample is targeted for after our United Arrows meeting on 23 July.

The detailed debrief on the current DIM sample will follow after our United Arrows meeting on 23 July, together with the reformulation direction.

No new interpretation ask for Miroslav in this Round 2 debrief.

Thank you for the second round. Detailed DIM feedback will follow after our United Arrows meeting on 23 July.

Best,
Kelvin

Seonjoon Lee, Cofounder & CEO · VENUMENT
Outliers & Co · kelvin@venu-ment.com