VENUMENT × IFF · New debrief · July 2026

Round 2 Debrief
Shinichiro Oba

A new debrief, separate from Round 1. AIR is locked (good to go); this debrief adds a Round 2 new-interpretation ask on READ.

Packaging · rd02 · Simulation

Packaging simulation — bottle and outer sleeve

Packaging simulation — bottle, outer box with copy, and back card

Packaging simulation — bottle, cutout window box, and inner insert

Venument Cosmetics 2026 · Brand Plan · Packaging · Perfume 50ml Design Simulation · rd02

Round

Round 2 — additional interpretations

From

VENUMENT / Kelvin

Mathieu Vannier · IFF

Date

July 2026

New debrief · Round 2

This is a new debrief, separate from Round 1.

We received the second-round samples based on the previous debrief. Thank you.

The purpose of this document is not to re-open the Round 1 debrief on the AIR sample in hand — that formulation is locked, good to go.

The purpose of this document is to register a new interpretation ask on READ. In Round 1 this additional interpretation ask did not register clearly on the IFF side, so we are re-issuing it here as a standalone Round 2 debrief with the original READ scent brief attached.

Why we are asking for new samples before the 23rd

We are running out of time. To keep the launch order on track we need to place the first launch order by the end of July, which means the new interpretation samples need to be in motion in parallel with the Round 1 detailed feedback rather than after it.

United Arrows meeting23 July 2026

First launch orderEnd of July 2026

Launch day30 September 2026 (JST)

Shinichiro Oba

Round 1: AIR · Round 2 new interpretation: READ

AIR (locked)
READ (new interpretation)

Round 1 · AIR — locked, good to go

AIR formulation is approved. No further reformulation required.

Please carry the current AIR formulation into the launch build as-is. We will confirm ordering quantities in the week following the United Arrows meeting on 23 July.

Round 2 · New interpretation ask

READ — first interpretation and samples, please.

Given AIR is locked, we would like to bring Shinichiro-san onto READ for a first interpretation and sample round. READ is the most structural scent in the line; having a first take from Shinichiro-san before the 23rd will help us close on direction quickly.

Full creative freedom on execution; the original brief below is the reference we shared at the very start of the project.

Original scent brief · reference for this ask

READ

A defined line — dry, clear, intentional.

Atmosphere & scene

A quiet, focused space — wood, paper, and air. Not naturalistic, not aromatic, but structured and intentional. Something you can follow with the eye — a line, a surface, a clearly defined form. This is the most legible scent in the line.

Figurative anchor · collective-memory hook

A single line of kuromoji ink on cedar paper.

The smell of a small wooden architect's office in the early morning — paper, fresh-cut cedar, a clean desk.

Polysensory tags

Temperature cool–dry · Pitch mid, very stable · Color cedar-brown, ink-black · Texture smooth-dry paper, no fuzz · Weight medium, grounded · Shape a vertical line — readable, no diffuse edges

Construction

1 · Top — controlled green startBlack pepper (clean, dry) · bergamot (trace) · cardamom (very subtle). Restrained, structured opening; not fresh, not aromatic; slightly sharp but controlled.
2 · Heart — structured coreKuromoji (main axis) · vetiver (clean, dry, grounding) · cedarwood (linear, dry) · galbanum (reduced, supporting). Clear woody axis with kuromoji at center; linear and readable, not layered or dense.
3 · TextureIso E Super (controlled) · ambroxan (low, supportive) · mineral nuance · ink accord (trace). Air + diffusion + subtle abstraction; creates space around the structure; paper / ink / dry air.
4 · Base — dry structural finishVetiver (extended) · cedarwood (extended) · patchouli (clean, controlled) · soft musk (minimal). Stable, grounded base; dry, quiet, present; no sweetness, no warmth, no softness.

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